"London is so full of energy and ideas," Isabel Marant said yesterday at her new Mayfair shop. "I honestly feel, when I go back to Paris, it's like walking into an old country—almost a museum, comparatively. This city is alive, and to get our shop here, well, it's a long, complicated story, but it was three years in the making."
Marant hit London yesterday for a belated opening party—her boutique on Bruton Street (taking pride of place next to Stella McCartney and Matthew Williamson) actually opened in September, but she has been a little busy since, what with that little collaboration at H&M, never mind her own collections. The celebratory dinner, held at the West End's architecturally spectacular Welsh Presbyterian Chapel (formerly the Limelight club and set to rise again soon as a performing-arts venue), was attended by Marant flag bearers such as Natalie Massenet , Jade Jagger , Jacquetta Wheeler , Arizona Muse , Lady Mary Charteris , and Nicholas Kirkwood . Invariably, as guests sat down, conversation turned to everyone's personal sob story of how they couldn't get past the H&M home page last month to buy any of Marant's items, or how much they were willing to pay for the items on eBay. (By the way, the answer is: quite a lot.)
Would Marant consider another partnership? "I have the whole planet calling me for collaboration, but it is not something I am willing to do every day. I am focused now on our new shop, which is opening up in Thailand, and being a bit lazy—but only in my fantasy world, because I never have time to relax."
—Afsun Qureshi
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